![]() The following email was sent with an optimized and carefully crafted signature, with the CTA built-in. Worse than that, though, is the fact that the reader devotes almost no attention to the call-to-action underneath the signature. Notice the way the reader’s attention splits between the sender’s contact information and their company details - this information could certainly be better streamlined, to say nothing of its style or design. Let’s look at a couple of examples.īelow is the heatmap of an email with a basic (and somewhat poorly-designed) signature. In heat map studies, email signatures created with intentionality drew a tremendous amount of attention upon opening the email. It’s also an easy point of reference for anyone who needs to contact you. In many ways, it is akin to a digital business card for new contacts. Your email signature is, surprisingly, one of the best ways to make a first impression on your recipient.
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